Right now, my life is Conor McGregor versus Khabib Nurmagamedov. My pulse beats solely for this struggle.
I’m obsessed. Hook it to my veins. I might find it irresistible. All of it. I want to bathe in this fight.
And contained in the 21st century, with all the know-how and content material materials supplies platforms at my disposal, I can bathe on this struggle. In some methods it’s a struggle I’m unable to flee. Even if I needed to.
Which I do not.
McGregor versus Khabib. It takes place Oct. 6 on the T-Mobile Arena in Las Vegas and it is the biggest, most terribly anticipated struggle in UFC historic earlier. It pits Conor McGregor, the UFC’s largest Pay-Per-View draw, in path of Khabib Nurmagamedov, presumably primarily basically probably the most dominant fighter inside the game. Khabib isn’t solely unbeaten in 26 fights nonetheless, in keeping with most, hasn’t misplaced a single minute of a single spherical contained in the octagon.
McGregor, the clear, creative counter-striker with knockout energy in his left hand. Khabib, the overwhelming wrestler who suffocates opponents with prime stress.
From all angles it’s a essential struggle in UFC historic earlier. I can’t cease enthusiastic about it. And partaking with it.
Everything in my digital life is presently set to McGregor vs. Khabib. And I point out the entire points. The algorithms are coalescing and I’m being indulged on each doable stage contained in the worst doable methods.
I stand up. I seize my iPhone. Before I say howdy to my accomplice I affirm the MMA subreddit to ensure Khabib and McGregor are harm free and the struggle continues to be occurring (final minute cancellations and accidents have develop proper right into a mainstay contained in the UFC over the previous few years).
Then I put collectively for work. I put my headphones on and whereas strolling to the bus cease I take heed to loads of MMA podcasts for insights regarding the struggle: stylistic quirks, factors to look out for. Will McGregor’s delicate footwork make it sturdy for Khabib to get into wrestling vary? Will Khabib comfortably stroll him to the cage, wrestle from the clinch and obliterate him on the underside?
This is a singular struggle the place each take is feasible and notion me, I’ve listened to each take.
Eventually I’ll hop onto the bus. If the podcast is good, I would protect listening. If I get a seat I atone for YouTube. I’ll watch Embedded, the UFC’s fly-on-the-wall documentary assortment. I’ll watch fan-created hype trailers. I’ll watch breakdown movement photos.
My cellphone is a McGregor vs. Khabib machine.
I modify to MMA journalists on Twitter, MMA fighters on Instagram. I monitor the info because of it occurs. Conor posts a coaching montage on Instagram, I watch it and have a look at each physique. I hit ‘translate’ on Khabib’s Russian tweets. I watch outdated fights on UFC’s Fight Pass subscription service. I ask myself questions:
‘Could McGregor have stuffed that single leg takedown?’
‘Could Khabib’s chin have withstood that left hand counter?’
I stand up early to look at livestreamed press conferences and intense staredowns. I research horrible remark sections analysing each flinch. Is McGregor in Khabib’s head? Is McGregor motivated? Is McGregor too motivated? Is Khabib nervous. Is McGregor drunk? (The reply is ‘virtually actually’.)
(There are YouTube movement photos delving into the minute psychological particulars of McGregor’s staredown technique. I’m not joking about this. I’m ashamed to say I’ve watched them. I’ve watched the entire points.)
Conor McGregor versus Khabib Nurmagamedov is a 21st century struggle and I’m consuming it contained in the 21st century methodology. The sheer density of the content material materials supplies, my expertise to devour it in such a tremendously granular methodology — none of this might need been doable 10 years to this point. Or even 5 years to this point.
This should not be solely a struggle, it is a conduit by way of which platforms ship content material materials supplies. A hivemind of algorithms designed to maintain up me occupied in each single waking hour.
And I absolutely adore it. It furthermore terrifies me. Because on Sunday night time, when the struggle is over and one man’s hand is raised in victory, I’m going to attempt my cellphone and I’m going ask one single query.
‘What the hell are you even for?’